Sách & Tài Liệu
Tài liệu thiết yếu về tâm lý học hành vi, khoa học sự chú ý, thuyết phục và tương tác
Sách Được Khuyến Nghị
Hooked: How to Build Habit-Forming Products
Nir Eyal • 2014
Product designBehavioral psychologyUser engagement
A practical guide to building products that capture attention and create user habits through the Hook Model
Key Takeaways
- •The Hook Model: Trigger, Action, Variable Reward, Investment
- •Building habit-forming products ethically
- •Understanding internal and external triggers
Influence: The Psychology of Persuasion
Robert Cialdini • 1984
PersuasionSocial psychologyDecision making
Classic book on the psychology of why people say yes and how to apply these principles ethically
Key Takeaways
- •Six principles of persuasion
- •Reciprocity, commitment, social proof
- •Authority, liking, and scarcity
Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath & Dan Heath • 2007
CommunicationIdea craftingMemory
Explores why some ideas thrive while others die, and how to make ideas stick in people's minds
Key Takeaways
- •SUCCESs framework: Simple, Unexpected, Concrete, Credible, Emotional, Stories
- •The curse of knowledge
- •Creating sticky messages
Contagious: Why Things Catch On
Jonah Berger • 2013
Viral marketingSocial influenceWord of mouth
Reveals the secret science behind word-of-mouth and social transmission
Key Takeaways
- •STEPPS framework for virality
- •Social currency and triggers
- •Emotion and public visibility
Thinking, Fast and Slow
Daniel Kahneman • 2011
Cognitive psychologyDecision makingBehavioral economics
Explores the two systems that drive the way we think and make decisions
Key Takeaways
- •System 1 (fast) vs System 2 (slow) thinking
- •Cognitive biases and heuristics
- •Prospect theory and loss aversion
Predictably Irrational
Dan Ariely • 2008
Behavioral economicsIrrationalityDecision science
Explores the hidden forces that shape our decisions and behaviors
Key Takeaways
- •Humans are predictably irrational
- •The power of free and anchoring
- •Social norms vs market norms
Nghiên Cứu & Tài Liệu
The Attention Economy: Understanding the New Currency
Research Paper•Various Researchers•2020
Academic research on how attention has become the most valuable commodity in the digital age
Chủ Đề Bao Gồm
Attention scienceDigital economyCognitive resources
Comprehensive Guide to Hook Patterns in Content Creation
White Paper•Content Marketing Institute•2023
Detailed analysis of effective hook patterns across different media formats
Chủ Đề Bao Gồm
Content strategyHook patternsEngagement metrics
The Neuroscience of Attention: What Captures the Brain
Research Paper•Neuroscience Journal•2022
Scientific exploration of neural mechanisms underlying attention capture
Chủ Đề Bao Gồm
NeuroscienceAttention mechanismsBrain research
Khung Lý Thuyết Chính
The Hook Model (Nir Eyal)
A four-phase model for building habit-forming products
- 1.Trigger: Internal or external cue to action
- 2.Action: Simplest behavior in anticipation of reward
- 3.Variable Reward: Satisfies need while creating desire
- 4.Investment: User puts something in to increase likelihood of return
6 Principles of Persuasion (Cialdini)
Universal principles that guide human behavior and decision-making
- •Reciprocity: People feel obligated to give back
- •Commitment & Consistency: People align with past actions
- •Social Proof: People follow what others do
- •Authority: People defer to experts
- •Liking: People say yes to those they like
- •Scarcity: People value what's rare or limited